AI-Powered Revolution: Taboola Transforms Digital Advertising, Surging Conversions for Global Brands in Just 3 Months

New York, January 30, 2024 - PRISM MarketView - Included in the PRISM Emerging AdTech and Media Index, Taboola (Nasdaq: TBLA) recently reported rapid adoption and positive results for its Maximize Conversions technology, a performance advertising-focused bidding system. Launched just three months ago, the technology is already used by 50% of Taboola advertisers, including prominent brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey.

Some advertisers have experienced significant increases, up to 110%, in conversions. Maximize Conversions allows advertisers to move away from manual cost-per-click (CPC) bidding strategies by setting a budget and letting Taboola’s algorithm automate CPC bids to maximize conversions while staying within budget. The AI technology enhances campaign efficiency, reducing the time it takes to achieve optimal results by half. Advertisers can use Maximize Conversions with or without a target cost per acquisition (CPA), providing flexibility for their campaigns.

Taboola CEO Adam Singolda, highlighted the technology’s rapid adoption by top advertisers, emphasizing its effectiveness in removing guesswork from CPC bidding and producing results based on AI with a unique understanding of consumers as he stated, “We’re connecting advertisers with customers quickly and easily, no matter what goal an advertiser has.”

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