May 30, 2024 - by Ashlee Vogenthaler

PRISM AdTech and Media Index Mover: Taboola (TBLA) Signs Partnership with Foundry

30 May 2024

New York, May 30, 2024 - PRISM MarketView - Global leader in powering recommendations for the open web Taboola.com Ltd. (TBLA), announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which attracts 28 million monthly visitors.

Taboola.com Ltd. - Prism MarketView

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is

Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations Across its Network of Consumer Sites Including Macworld, PCWorld, TechHive, Tech Advisor, and More

Partnership Will Drive Further Engagement, Audience Development, and Monetization Opportunities for FoundryNEW YORK, May 29, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors. Foundry is utilizing Taboola’s suite of products across its global digital Consumer properties, including Macworld, PCWorld,

Foundry is leveraging Taboola’s suite of products across its global digital consumer properties, including Macworld, PCWorld, TechHive, Tech Advisor, PCWelt, and M3. Taboola aims to expand Foundry’s audience, optimize user engagement, and drive revenue. Foundry has integrated Taboola Feed, a seamlessly integrated feed offering personalized multi-format content recommendations, into its family of news websites and article pages. Additionally, Foundry has adopted Taboola’s Explore More, designed to enhance session depth and engage users coming from social media and apps. This partnership enables Foundry to provide personalized user experiences across various touchpoints, improving content recommendations to boost user engagement.

“At Foundry, we’re always seeking ways to enhance our digital properties for the millions of tech-savvy readers. Partnering with Taboola, particularly for its Feed and Explore More offerings, is an exciting step for us. We’re thrilled to have Taboola as a key discovery partner to support our growth.”

Christian Löbering, Managing Director - Consumer at Foundry

“Foundry hosts some of the world’s most reputable technology sites, and I’m honored they trust us to help grow and engage their audience. I look forward to this partnership and aiding Foundry in achieving its goals.”

Adam Singolda, Founder and CEO of Taboola

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