United Selects Magnite's SpringServe to Power Advertising Solution for Inflight Personal Device Entertainment
NEW YORK, June 17, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it will power the delivery of advertising on United Airlines’ inflight personal device entertainment (PDE) platform. United’s PDE platform allows customers to stream entertainment content on their own devices, such as phones, tablets, and laptop computers. The partnership follows the recent launch of Kinective Media by United Airlines, which allows advertiser
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“We are privileged to support the largest airline in the world in scaling their media business and complementing their unique inventory with quality ad experiences. We look forward to collaborating alongside the Kinective Media team to expand the possibilities of what we can bring to their loyal consumers through innovation and personalization.”
Sean Buckley, Chief Revenue Officer at Magnite